Privacy Policy

What we collect

Information you give us

When you fill in our application, we collect:

• your name, email address and mobile number
• the city and state you're based in
• your answers to our questions, such as when you'd want to launch, how you'd handle installs and how much startup capital you have available
• whether you ticked the box agreeing to calls and texts

When you book a call, our scheduling provider collects what you enter there, such as your name, email address, the time you pick and any notes you add. When you talk to us by phone, text or email, we keep a record of those conversations and our notes from them. If we record a call, we'll tell you at the start of the call.

Information collected automatically

When you visit our site, we and our advertising partners automatically collect some information from your browser or device. That includes your IP address, browser and device type, the pages you view, the page that sent you to us, and the tracking tags in the link you clicked (such as UTM tags and Meta's click ID). We use cookies and similar technologies, including the Meta Pixel, to do this. See "Cookies and advertising" below.

Information from others

If you reach us through one of our ads, Meta may tell us which campaign or ad you came from.

How we use it

We use your information to:

• review your application and work out whether Ridgelit is a fit for you and your area
• contact you about your application and your call by phone and email, and by text if you agreed to it
• send you reminders and information about the Ridgelit dealer program, including marketing messages
• schedule and run your call
• measure and improve our website and ads, including telling Meta when someone applies or books a call, so it can show our ads to people who are more likely to be interested
• keep business records, prevent spam and fraud, and meet our legal obligations

Text messages

If you tick the consent box on our form, Ridgelit may call and text the number you gave us about your application, your booked call and the Ridgelit dealer program. That includes reminders and marketing messages, some sent using automated technology. Consent is not a condition of purchase. Message frequency varies. Message and data rates may apply. Reply STOP to any text to opt out, or HELP for help. You can also opt out by emailing [CONTACT EMAIL].

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.

Who we share it with

We don't sell your personal information for money. We share it only with:

• Service providers who run parts of our business for us. These include our website hosting and database, our scheduling tool, our CRM and the calling, texting and email tools that come with it, our internal sales dashboard, and the team chat we use to alert our sales team to new applications. They can only use your information to provide their service to us.
• The people on our team, including contractors, who review applications and call applicants on behalf of Ridgelit.
• Meta, through the Meta Pixel and similar tools, so we can measure our ads and show them to the right people. See "Cookies and advertising" below.
• A financing partner, but only if you ask us about financing and agree to us passing on your details so they can contact you.
• Our product supplier and the other partners you'll work with, if you become a Ridgelit dealer, as set out in your dealer agreement.
• Anyone we need to share it with to follow the law, respond to a valid legal request, enforce our terms, or protect our rights, our customers or the public.
• A buyer or successor, if Ridgelit or its business is sold, merged or reorganized. They would have to use your information in line with this policy.

All of the sharing described above excludes text messaging originator opt-in data and consent. That information will not be shared with any third parties.

Cookies and advertising

We use cookies and similar technologies to understand how people use our site and to measure and improve our ads on Facebook and Instagram. The Meta Pixel lets Meta collect information about your visit, such as the pages you view and whether you applied or booked a call, and connect it to your Meta account if you have one. We may also send the same events to Meta directly from our servers. Meta uses this information under its own privacy policy at facebook.com/privacy/policy.

Under some US state privacy laws, using this kind of data to show you ads can count as "targeted advertising", or as "selling" or "sharing" personal information. To opt out, you can:

• email [CONTACT EMAIL] with "Opt out of targeted advertising" in the subject line
• change your ad preferences in your Facebook or Instagram settings
• block or delete cookies in your browser settings

How long we keep it

We keep your information for as long as we need it for the reasons in this policy. That usually means while we're talking to you about the program and for a reasonable time afterwards in case you come back to us, or for as long as your dealer agreement requires if you join. After that we delete it or remove anything that identifies you.

We keep records of your consent to calls and texts, and of any opt-out, for at least five years, because we may need them to show we had your permission.

Your choices and rights

• Texts: reply STOP to any text. We'll send one message confirming you've opted out, then stop texting you.
• Emails: click the unsubscribe link in any marketing email.
• Calls: tell us on the call, or email us, and we'll stop calling you.

Depending on where you live, you may have the right to ask what personal information we hold about you, get a copy of it, correct it, delete it, or opt out of targeted advertising and the sale or sharing of your information. Whatever state you're in, you can ask us to do any of these by emailing [CONTACT EMAIL]. We'll check it's really you by matching details we already hold, and we'll reply within 45 days. You can ask someone else to make a request for you, but we may ask for proof that they're allowed to.

If we turn down your request, you can appeal by replying to our decision. We'll answer your appeal within 60 days. We won't treat you differently for using any of these rights.

Children

Our site and program are for adults starting or running a business. We don't knowingly collect information from anyone under 18. If you think a child has given us their details, email us and we'll delete them.

Security

We use reasonable technical and organizational measures to protect your information, such as access controls and encrypted connections. No website or system is completely secure, so we can't promise your information will never be accessed without permission.

Where your information is stored

Our service providers store and process information in the United States, and some may also do so in other countries. Wherever it's processed, we expect them to protect it in line with this policy.

Changes to this policy

We may update this policy from time to time. When we do, we'll change the "Last updated" date at the top. If we make a significant change to how we use your information, we'll tell you before it takes effect, for example by email.

Contact us

[LEGAL ENTITY NAME], trading as Ridgelit

[BUSINESS ADDRESS]

Email: [CONTACT EMAIL]